The autonomous CRM that updates fields, manages pipeline, and answers questions—so you can close more deals.
This is the 4th launch from Clarify. View more
Customer Relationship Agents by Clarify
Launching today
Agents that handle the CRM work you've been doing manually — pipeline digests, lead enrichment, data hygiene, call coaching, and much more.
They run on a schedule or a signal, work across your stack, and fire without you touching them. Set them to run fully autonomously or require your approval before acting.
Describe what you want to automate or start from a template. Clarify builds it from there.
Free
Launch Team / Built With
Salesforce.com
Claude by Anthropic
Clarify
Hey Product Hunt!
When we started Clarify, we promised you an autonomous CRM. Today, we make good on that promise with our take on Agents. We’re pumped to launch it today!
They trigger on a schedule or a signal, run across your stack, and work directly with your CRM data.
You describe what you want in plain English. Clarify builds it. You control what each agent can read, write, and do.
We also built a template library so you don't have to start from scratch — pipeline digests, lead enrichment, data hygiene, call coaching. Pick one, customize it, ship it.
This is the feature I've wanted to put in front of users since we started the company.
Curious to see what you build with it!
— Patrick
The autonomous part is exciting, but the failure mode I'd worry about in a CRM specifically is a confidently-wrong write — merging the wrong duplicate, enriching a lead from a stale source, updating a field based on a misread signal. A bad autonomous write is worse than no write because it silently pollutes the source of truth and everyone downstream trusts it. Question for you Patrick: does Clarify ever say "I'm not sure" and hold instead of acting, or does every triggered agent always write something?
The interesting bit is not that the CRM can update fields. It is the authority model around each update: which signal triggered it, what data it touched, whether approval was required, and what receipt proves it happened.
How are you exposing that when an agent runs fully autonomously?
I like the idea that the CRM work finally moves into the background.
A lot of the painful part is not managing relationships, but keeping the system clean enough so those relationships don’t get lost. Pipeline digests, lead enrichment, and data hygiene feel like exactly the right things for agents to handle.
Personally, I’d probably start with follow-ups and pipeline summaries first. Curious what teams automate most often after setup: cleanup, enrichment, follow-ups, or reporting?
The idea of a CRM that updates itself is appealing because manual data entry is everyone's least favorite part of sales. I'm curious, what's the biggest habit founders stop doing once they switch to Clarify?
Cool product! would like to know the guardrails for agents not completing tasks, or we can control their usage.
Interesting