Launching today

MedullaAI

Launching today

Branding that captures Attention!

3 followers

Branding that captures Attention!

3 followers

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MedullaAI combines AI and cognitive science to help brands design marketing that truly captures human attention and stays in memory. We help brands and agencies understand why their marketing won’t perform, improve it, and ship a better version with scientific confidence.

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Launch tags:Marketing•Advertising•Artificial Intelligence

Launch Team / Built With

AppSignal — Real-time monitoring that helps you ship with confidence

Real-time monitoring that helps you ship with confidence

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Maker

📌

Hey PH! 👋 I'm thrilled to finally share MedullaAI with you today. Brands spend $800B+ annually on advertising, and creative quality determines 49% of whether that spend actually works. Yet, creative selection is the last remaining competitive lever driven entirely by gut feel. Teams sit in a conference room, pick a creative, and only find out if it worked after the budget is completely gone. The Insight: We realized that ads don’t usually fail because the visuals are objectively "bad." They fail because of invisible cognitive failure. People don't make decisions through logic alone - the brain filters information through attention, encodes it into memory, and only then influences behaviour. If an ad loses attention in the first two seconds, the rest of the funnel collapses. The Solution: We built MedullaAI to close this pre-launch intelligence gap. It is a neural analytics platform that validates creative performance before you launch. Instead of waiting 8 weeks and spending $80K on traditional neuromarketing labs, our AI-powered eye-tracking and cognitive science models tell you: 👀 Exactly where human attention goes 🧠 How viewers respond emotionally ⚡ Which creative will actually drive action It takes minutes, not months, and is MIT-validated with 90%+ accuracy against hardware-based lab studies. Whether you are a CMO at a scaling D2C brand or an agency leader defending a strategy, we want to help you ship with confidence before a single dollar of media spend goes live. I’d love to know what you think! Drop your questions below about our cognitive models, rapid prototyping, or how you currently validate your ad creatives. I'll be hanging out in the comments all day! 🚀

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2d ago

Congrats on your launch! Building creative for a mobile app launch with zero budget for guesswork, and knowing where attention actually lands before we spend anything is huge. Does it work on mobile ad formats specifically, or is it mostly built around desktop/static creatives.

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2h ago

Maker

@aya_vlasoff
Thank you Aya!
Mobile format is fully in scope - Stories, Reels, the works.

Mobile actually changes the attention math a lot. On desktop you have a few seconds. On mobile you have one, maybe two, before the thumb moves. Our models are calibrated for that window specifically, so you're not getting desktop predictions dressed up for mobile.

For a zero-budget launch, running validation before spend makes a lot more sense than A/B testing after. If you want, share a format you're working with and I'll be happy to show you what the attention map looks like on something real.

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39m ago