Vortex

AI that increases invite volume, conversion, and K-factor.

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We continuously run experiments to increase the number of invitations sent and the percentage that convert, resulting in higher K-factor and faster compounding growth. Built for teams that treat invites as a core product surface, not a marketing afterthought.
This is the 2nd launch from Vortex. View more

Vortex 2.0

Launching today
AI that increases invite volume, conversion, and K-factor.
Vortex continuously runs experiments to increase the number of invitations sent and the percentage that convert, resulting in higher K-factor and faster compounding growth. Built for teams that treat invites as a core product surface, not a marketing afterthought.
Vortex 2.0 gallery image
Vortex 2.0 gallery image
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Launch tags:Developer Tools•Artificial Intelligence
Launch Team
Anima - OnBrand Vibe Coding
Design-aware AI for modern product teams.
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What do you think? …

Peter Pezaris
Maker
📌
We believe growth systems should observe, learn, and adapt automatically. Invitation flows are the perfect surface for that. After more than two decades building and scaling startups together, we kept seeing the same pattern. Invitation flows either made growth or killed it. When done right, they took us from 10 signups a day to 25,000. When ignored, they quietly capped growth. Most teams did not have the time or expertise to get this right, so we built the tool we always wished we had. Vortex is a drop-in engine that delivers Slack- or Notion-quality invite flows out of the box, continuously optimized by AI. Our team We met in the Computer Science department at Carnegie Mellon and have worked together for over 20 years. Across four startups, we have driven $2.4B in exits and delivered meaningful returns to every investor. Our experience spans viral, multiplayer products and enterprise SaaS. We have lived the problem firsthand. Now we are turning that hard-earned expertise into infrastructure any company can use.