Most SEO tools still only track classic keyword rankings, but a growing share of searches now happen inside ChatGPT, Perplexity, and Google AI Overviews, where "ranking #1" doesn't apply. Zest Metrics tracks how your brand shows up across both traditional and AI-driven search, so you're not flying blind on half the landscape. Built by the team behind Lemon Pulse, an established SEO consultancy, for agencies and in-house teams who want one clean view instead of stitched-together dashboards.