~70% of carts get abandoned. Is "save for later" the fix nobody uses?

Baymard's research puts average cart abandonment around 70%. Most of those shoppers weren't saying no — they were saying not yet.

But the cart gives them only two buttons: buy or leave. So they leave, and the intent is gone.

We added a third button: Save for later — it moves the item to their wishlist, syncs it to the store's email platform, and follow-ups happen automatically (price drop, low stock, back in stock).

Merchants: what do you do today with shoppers who almost bought? 🥷