I've been building Wildfire-Ready for 8 months a free bilingual wildfire info app for BC and Alberta launching ahead of the 2026 fire season. Pulls from 8 official Canadian government sources (BC Wildfire Service, Alberta Wildfire, NASA FIRMS, ECCC, DriveBC, 511 Alberta, EmergencyInfoBC, Alberta Emergency Alerts) into one map. No ads, no subs, never will be public-interest infrastructure, non-profit incorporation in progress.

The build was the easy part. The launch is the part I'm genuinely uncertain about.

Most launch playbooks (PH, Reddit, IH) assume your audience is other builders or SaaS buyers. My audience is middle-aged residents in fire-prone BC and Alberta communities many of whom got their first smartphone five years ago. PH itself probably isn't where they'll find it.