WhatsNew? - Show Your Users New Blog Updates Since Their Last Visit

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Doesn't Intercom already (kindof) do this already with the added benefit that you can communicate 2 way also with users/the team? Is the main offering here that this is a more automated approach?
You are right. The main idea here is the 'setup and forget approach'. Also, we offer you analytics on page views and clicks which helps you understand what your users (not prospects) are finding interesting. We built this to engage our users for and it increased the engagement on our blog quite a bit (more views and comments from users).
sounds fair enough! Nice work and thanks for the clarification
Quite nifty, I like it.