Waze Local Ads - Advertise your local business to drivers using Waze 🚗

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Create meaningful local advertising experiences within the context of a drive

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I'd conceptualized a similar AR feature for for business search, but scrapped it for the same driver distraction concern. Love the creative potential for other scenarios (walking in metro areas), but not sure this is it.

Make paid options or paid accounts, but do not distract drivers

Pros:

Good and fast product

Cons:

Messages are very distracting from driving by car

Leave the driver out of attracting his eyeballs.. Should be good enough for passengers travelling in a local. Taxi or autorickshaw

Now with their shared carpooling movement, this could be even bigger. Plus it's owned by google

Pros:

Great for: Open houses Events Restaurants Businesses in need of local traffic Not much competition yet 100 million users

Cons:

Cost per impression for specific tier Another distraction for drivers