What is the biggest operational gap between CRM and field execution?

We are launching VitaTrace360 tomorrow.

VitaTrace360 was built around a problem I kept seeing in life sciences operations: companies may already have CRM, ERP, product information, approved materials, training and field teams, but those pieces often do not operate as one connected workflow.

The platform connects product and approved content management, Field Force activity, visits and follow-up, training, QR-based access, governance and management visibility.

I would be interested to hear from people working in B2B SaaS, pharma, supplements, medical devices or field operations:

Where do you see the biggest operational gap today between CRM and real field execution?