Uber Wedding - Say "I Do" with Uber

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TechCrunch is very against it ("turning gay marriage into a marking stunt"). I agree that it could be taken in a bad way (after all, the gay rights movement is all about how *important* marriage is), however I don't think they meant to commoditize marriage. Rather, I think the thought process was closer to this: 1) We want to support gay marriage! 2) We're an on-demand service! 3) Let's do marriages on-demand! It doesn't seem offensive when you split it up like that, however I suppose it could seem offensive if you put them together (or more importantly, have 3,000 words to fill by Friday)
Sadly, it seems like the author (editor?) came down with a case of HHS (Hyperbolic Headline Syndrome). I didn't see anything past the first few words that mention gay marriage. I wouldn't be surprised if it started as a general "this cheapens marriage" (which I agree with) and got twisted with click-bait at the last minute). As said: "
LOL on uber divorces. i'm kind of intrigued by the idea, and don't see it as _necessarily_ "disrespecting" the institution of marriage, but i'd be curious to hear other opinions.
Dude you should get in touch with Uber. Rap battle disses (or hype man) on demand!
lol! DRIVE BY!!!!!!!!
Drive by! Rap battle! Snide comment, snap-addled. Rhymes like a gat hit you, cryin while they laugh at you Need a crew to back you too? Uber, holla at me dude
As much of a joke as this seems, I love when Uber does promotions like this. My favorite so far was the motorcade of black cars when Obama was in town.