TokTraction - Understand why a video went viral or why it flopped.
by•
Our content analysis democratizes a skill that technical founders rarely possess, the ability to understand why content resonates with the general population.
Replies
Best
Maker
📌
While working with a startup focused on content marketing in a competitive space I noticed a pattern where they would see out viral videos for formats that seemed to be working for their niche. They would then try to breakdown the important parts of the video and make new content using the same format. This process had limited success and usually required a very specific person to breakdown the video and correct mistakes in the new videos made for them. I introduced them to this feature and not only did it drastically reduce the time spent breaking down a video but it unlocked this skill for each of their brand ambassadors.
Replies