Territory News
The free Google Alerts alternative for AEs.
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Territory News - The free Google Alerts alternative for AEs.

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Territory News watches your accounts for you. Funding, leadership changes, expansions, bad quarters. When something happens at a company in your territory, you get the trigger and a reason to reach out that isn't "just checking in." Free for AEs. Available to US users.

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Hey PH 👋 Quick story on why this exists. Every AE has 50 to 200 accounts and checks maybe 10 of them regularly. The rest sit there until a competitor's rep emails them the week after they raised a round. Territory News fixes the boring part. You tell it your accounts, it watches the news for all of them, and when something happens (funding, new exec, layoffs, expansion) you get the trigger plus the reason to reach out. No "hope this email finds you well." You open with the thing that actually happened. It's free. We built it because the team needed it for our own outbound and figured every AE has the same problem. Setup takes about two minutes: your role, what you sell, your accounts. That's it. I'll be here all day. Tell me what's broken, what's missing, and what account trigger you'd want that we don't cover yet. That last one especially.

Love that the triggers come with an actual reason to reach out, not just "company X raised money." That makes the difference between another alert to ignore and a conversation starter I'd actually send.

Love the angle on real trigger events over generic check-ins. One thing I'd want is a way to route the alerts to specific Slack channels per territory or segment, so my pod gets the right intel without everyone seeing everything. Would make the free for AEs pitch even more useful for teams.

Finally something better than scraping LinkedIn for triggers, the funding alert I got yesterday was actually relevant to an open op of mine.

Finding good, quality account triggers is a massive challenge for pipeline generation. This will be a huge help