What part of your marketing workflow still requires the most manual work?

AI can already generate posts, images and videos — but the workflow around them is often still fragmented.

For example: campaign planning → creating content → adapting it for each channel → approvals → scheduling → publishing → analyzing results.

Where do you still spend the most manual time today?

Is it moving between tools, keeping brand consistency, creating different versions for each platform, approvals, publishing — or something else?

I’m building in this space and would genuinely like to understand which part causes the most friction for other makers and teams.