Why I built Sona
I built Sona because I was tired of the same loop: open the app, stare at the blank box, scroll for "inspiration," close the app, post nothing.
The problem was never that I had no ideas.
It was that I had no signal.
I was guessing what would land, posting into the void, and then guessing again the next day.
Meanwhile the accounts growing in my niche clearly knew something I didn't.
What Sona does
Finds — surfaces the content actually performing in your niche right now, not a generic swipe file from 2022.
Explains — breaks down why it worked. The hook structure, the tension, the payoff. The mechanism, not the topic.
Rebuilds — helps you take that underlying idea and turn it into something original, in your voice, with your proof.
That third step is the whole point.
Sona isn't a "generate 30 posts" button.
Copying what worked for someone else just makes you sound like them.
Copying the shape of what worked and filling it with your own experience is how every good writer has always operated.
One more thing
Sona ships an MCP server, so you can connect it straight to Claude and run the whole research → angle → draft loop inside your normal workflow.
No tab-switching.
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