Instagram Hashtag Study - 649,895 posts show where to put hashtags: caption or comment

How should you go about using your hashtags on your Instagram posts and campaigns? We partnered up with Quuu to find out. Reading this study, you'll discover: - How most brands use their Instagram hashtags to get followers - How many hashtags should brands use - If hiding hashtags in the caption or in the comment works Here are some of the findings: 📌 Brands place hashtags in the caption, but engagement is also affected by the number of hashtags and the size of your Instagram profile. 📌Posts with 27-30 hashtags do not bring peak engagement. 📌Profiles up to 100k followers have a better Reach Rate when using hashtags in the caption. 📌Profiles with more than 100k followers have a better Reach Rate when posting their hashtags in comments. Find out key insights that can strengthen your Instagram campaign strategies! Shout out to the wonderful @quuu team, @luciafontaina and @socialinsiderio team (@razvanvisan @maria_mirabela_ganta, @andrei_serbanoiu, @adinajipa)

A report that deep-dives into how hashtags actually works on Instagram and ditch the rumours, hearsay, and wild guesses around hashtags placement: caption or comment.

Interesting to find out that almost all brands put the hashtags in the caption. Great work, guys 👊

Ever wondered where to place Instagram hashtags: caption or in the first comment? 🤔 This study will teach you how to use hashtags correctly and get more followers, engagement and reach! Great insights on Instagram hashtags ❤️

So happy the sleepless nights crunching the data were worth it :D

Instagram Hashtag Study saved my time. There is a huge facility. Really amazing.

I really impress. I thing so ,I applied for my business.