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What should an AI social media team automate, and what should stay human?

Most social media tools help with one part of the job: captions, design or scheduling.

We have been building SocialCTL around the full workflow: understand the brand, plan the month, create reels, carousels and static posts, route the content through review, and then publish it to connected channels.

The hardest product decision has not been what AI can do. It has been what AI should be allowed to do without human approval.

Our current approach is:

SocialCTL - Your AI social media team, from idea to publish

Paste your website into SocialCTL. It learns your voice, audience, visual style and offers, then plans and creates a month of content that sounds and looks like you: real MP4 reels, carousels, static posts and thumbnails. Approve each item yourself, send clients an approval link that needs no login, or turn on Autopilot. It publishes to Facebook, Instagram, LinkedIn, YouTube and Pinterest. Agencies get a workspace per client. Free calendar preview, no card. Plans from $19/month.