Snowball
Turn viral content into data-backed creative strategy.
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Snowball - Turn viral content into data-backed creative strategy.

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Snowball is a creative intelligence platform that helps creators, brands, and marketing teams understand what makes content perform. Analyze TikTok videos across hooks, visuals, pacing, emotion, formats, and CTAs. Use the browser extension to see real-time insights while you scroll and save videos in one click. Then ask our chat to find patterns, compare competitors, and turn research into briefs, scripts, content angles, and data-backed strategies.

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Hey Product Hunt! 👋 We built Snowball because content teams have access to more performance data than ever, but still struggle to answer a basic question: Why did this video actually perform? Most tools show views, likes, comments, and engagement rates. Those numbers explain what happened, but they don’t reveal which hook captured attention, which format held viewers, how the creator delivered the message, or which patterns are worth repeating. Researching those details manually means scrolling through hundreds of videos, copying links into spreadsheets, and relying on subjective guesses. Snowball turns short-form videos into structured creative intelligence. It analyzes hooks, transcripts, visuals, pacing, emotion, formats, product placement, and calls to action. Our browser extension adds real-time performance insights directly to TikTok while you scroll, and Snowchat lets you ask questions across your research to uncover patterns, compare competitors, and create briefs, scripts, angles, and strategies. Our goal is to help creators and marketing teams move from “What should we post?” to confident, data-backed creative decisions. We’d love your feedback: What part of content research or planning takes up the most time for you today?