Question for anyone running paid ads for their own product or store.

The median Meta ad stops performing somewhere around day 39. Not because it was bad people have just seen it too many times. And swapping the background colour doesn't reset that; Meta reads it as the same creative.

So in theory everyone should be shipping fresh creative every month. In practice almost nobody does, because producing one concept across eleven placements is a day of work you don't have.

I was a designer in marketing for six years and did exactly this by hand, which is why I ended up building a tool for it launching here September 1st.