SHAKE Launch MilestonesSoft-Launch V1 (Nov 2025): Initial market entry in Lisbon and Medellín, establishing 1,000+ app downloads and an audience of 3,000+ Instagram followers. Soft-Launch V2 (July 2026): Target release in Medellín, securing 300 downloads around the July 21 timeframe. Launch V3 (September 2026): The current deployment phase, expanding on user feedback from V1 and V2 to scale active host communities and user engagement.