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Should you use JSON or Markdown when feeding search data to AI agents?

JSON is the industry standard for APIs, but is it actually the best format for a language model? We did a deep dive into possible advantages when using Markdown and the short answer is that JSON is costing you a lot of unnecessary tokens. JSON is full of nested braces, trailing commas, and strict structural noise. LLMs do not need this to understand the data.

Why Markdown?

SerpApi - Give Your AI Agents Live Search Data with 50% Fewer Tokens

You can now receive results from 100+ web search engines SerpApi already supports as clean, structured Markdown, using roughly 50% fewer tokens than JSON on average. Very simple integration with your AI workflows. Built for LLMs, AI agents, and agentic workflows.

SerpApi for AI Apps and Agents - 100+ search APIs for LLMs, AI apps, agents, and developers

SerpApi gives developers real-time, structured data from 100+ search engine APIs, including Google, Bing, DuckDuckGo, Amazon, YouTube, and more. Build AI apps, agents, and LLM workflows with fresh search data using our API, MCP server, skills, and other AI-friendly integrations. You can try SerpApi for free; we share 250 free credits per month. Ready to scale? New customers can reach out to our team to get 30% off for 3 months using the promo code: PH30OFF at contact@serpapi.com

6yr ago

SerpApi - Scrape Google and other search engines from our API.

SerpApi is a real-time API to access search results of Google, Bing, Baidu, Yahoo, Yandex, Ebay, Walmart, Youtube. We handle the issues of having to rent proxies, solving CAPTCHAs, and parsing rich structured data for you.

8yr ago

Serp Api - Get Google search results from our real-time API.

Get Google search results from our easy-to-use, real-time API. We handle the issues of renting proxies, solving CAPTCHAs, and correctly parsing rich structured data for you.