What’s the hardest part of SEO when you’re running a small SaaS?

I’ve been building SEONova because I know how confusing SEO can get when you’re trying to grow a website.

You can track keywords, look at competitors, run audits… but figuring out what to actually fix first is another story.

I’m curious how other founders approach this.

When you’re working on SEO for your own product, what takes most of your time? Finding keywords, fixing technical issues, tracking rankings, or deciding what’s worth doing next?

Would love to hear how you handle it.