Sellantica
Amazon PPC and operations software with human approval
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Sellantica - Amazon PPC and operations software with human approval

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Sellantica brings Amazon PPC, keyword harvesting, custom rule sets, dayparting, product profit and loss and FBA/FBM inventory planning into one tool. Every bid, budget and keyword suggestion comes with a clear reason; you review and approve before anything changes. An MCP connector lets Claude and other AI assistants read account data and prepare changes that need your approval. Official Amazon APIs, GDPR-compliant, free 30-day trial without a credit card, from €29/month.

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I built Sellantica because Amazon sellers spend hours on PPC and most tools either cost a fortune or change bids behind your back. Sellantica suggests bid, budget and keyword changes with a plain-language reason and confidence score, and nothing is applied until you approve it. It also covers dayparting, product profit and loss and FBA/FBM inventory planning, so advertising decisions follow real profit. A new MCP connector lets you work with your account from Claude or other AI assistants, again with explicit approval before any change. It starts at 29 euros per month net, with a free 30-day trial and no credit card. Feedback from sellers and agencies is very welcome.