Why do so many small businesses still rely on WhatsApp instead of having an online store?

Over the past few months, I've been working with local businesses like grocery stores, boutiques, bakeries, and service providers.

One thing I noticed is that most of them don't use Shopify or WooCommerce. Instead, they manage everything through WhatsApp, Instagram DMs, and phone calls.

The biggest reasons I heard were:

• Existing e-commerce platforms are too expensive.

• They're too complex to set up and maintain.

• Most owners just want a simple website with products and an easy way to receive orders.

Because of this, I built Kadaitheru, a platform that lets small businesses create a website in minutes, accept UPI payments, and manage orders from one dashboard.

I'm curious:

If you're building for small businesses, what's the biggest challenge you've seen?

I'd love to hear your thoughts and feedback.