Today I launched a tool whose entire job is to nag your clients

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For about a year my actual job was other people's worst admin task. Accounting firms paid me to chase their clients for documents. Not build anything- literally write the list, send the email, send it again on Thursday, send it again the following week with "so sorry to keep bothering you" in front of it.

You learn one thing doing that. It never mattered how good the firm's client portal was. Clients don't log into portals. What worked was replying in the email thread they were already answering, and only ever asking for the bits still missing.

So I turned the job into software.

It's called Pesterly and it went live this morning.

You write the list of things you need. It emails your client from your own Gmail- your name, your address- then follows up on day 3, day 7 and day 10. Each message is shorter than the last and only lists what hasn't arrived yet. Your client clicks one link. No account, no password, works on a phone, which matters because most of what you're waiting on is a piece of paper on somebody's kitchen table. Files land in your own Google Drive. When the last thing arrives, it stops on its own.

Things it doesn't do, so nobody wastes their time: Gmail and Google Workspace only, no Outlook. No OCR, no AI reading your clients' files- that's deliberate and it isn't changing. And zero customers so far, because it launched this morning, so anyone showing you results today would be making them up.

$9/month, no card to start.

If you chase clients for anything files, approvals, logins, a straight answer

I'd like to know where your process actually breaks.

That's more useful to me today than a signup.

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