Launching tomorrow after two years and one big pivot

Hi fellow Product Hunters,

We're launching on FanBase Product Hunt tomorrow, which I'm quite excited about, so I wanted to come here and say hi.

To give some context on how I got here: two years ago we started building fan apps for esports teams like Team Liquid and G2. The whole model relied on getting fans to leave Instagram or X and sign up somewhere new. It worked, but only for the most hardcore fans. Everyone else stayed on socials, where we couldn't reach them.

That's been my biggest source of headaches for a while. We were doing the hard part, helping teams grow huge audiences, then watching most of that traffic drop off because we kept asking people to go somewhere else.

So this year we flipped the model and started building in the opposite direction: meet people where they already are instead of dragging them off. It meant partly walking away from two years of work, which was hard, but it's the most sure I've felt about anything we've built.

We go public tomorrow. If you feel like helping us out, consider stopping by. See you around 👋