I built a social media app. Now I’m learning how to get it into people’s hands.

Hey Product Hunt! I’m Tomasz. After around 22 years in software development, I’m building my own SaaS: Postiva.

It helps small businesses plan their social media, create content with AI, and schedule posts on Facebook and Instagram. It’s already available on web, iOS, and Android.

Finding customers and turning interest into regular, paid use has been a whole new learning curve.

So far, posting in Facebook communities and talking directly with business owners has brought us the most users. Those conversations have also helped me understand where the app needs to be simpler.

I’m preparing our first Product Hunt launch and wanted to introduce myself and share what we’re working on:

https://postiva.ai/

For other technical founders here: what helped you get your first customers beyond your own network?

Happy to share what I’ve learned along the way, too 🙂