How do you find cord-cutters who are ready to ditch cable but don't know alternatives exist?

Running Movies47 — a streaming subscription with 32,000+ channels and VOD, works globally. The product sells itself once someone tries the free trial. The hard part is getting in front of people before they just renew their cable out of habit.

Curious what's worked for other founders in subscription or media products for organic discovery. Paid social gets expensive fast as a solo operator.