30% of apps changed their icon in two years. Do you redesign before a launch?

Hi, I'm Viggo. I keep an archive of App Store icons that saves a new version every time an app changes its icon.

Of the 4,812 apps I first saved in September 2024, 30.4% have a different icon now. Most didn't rebrand: they kept the logo and changed the material, adding glass, depth or shading. 62% stayed in the same color family.

APPLORE launches here on Saturday, so I'm curious how other makers handle this: did you change your icon or branding right before launch day, and did it make a difference?