How competitive is brand visibility in ChatGPT?

A Semrush analysis of 1,094 US commercial categories found that only 15.2% had a clear brand leader in ChatGPT recommendations.

The study also found that 89.3% of estimated search demand belonged to categories where no single brand consistently led recommendations.

For businesses, these numbers point to an opportunity to establish a stronger presence in AI-generated answers while category leadership is still developing.

A brand that appears frequently when buyers ask for product recommendations can become part of their consideration set. Measuring which companies appear across relevant queries helps identify where competitors have established a presence and where visibility can improve.

At ReSO AI, we help brands measure their AI share of voice, track competitor recommendations, and identify the prompts where they have opportunities to increase visibility across AI search platforms.

Want to know where your brand stands in AI recommendations? Reach out for a free AI visibility report comparing your presence with competitors.