Xavier Mercier

Repliq - Measure and grow your brand in AI search answers

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Track how LLMs cite your brand, every day. Understand which sources, formats and languages drive those citations in your category. Turn insights into briefs, drafts and outreach, then re-measure impact to learn what actually works. Agency-ready with multi-brand accounts.

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Xavier Mercier
Hello 👋 I'm Xavier, founder of Repliq. Based in Geneva, Switzerland, with 10+ years of digital and search strategy for regional brands. Repliq is a brand intelligence for AI answers platform that helps agencies and marketing teams measure and improve visibility across AI search engines. Built primarily for the Swiss and European markets, it ships with native support for french, german, italian and english. The problem: Customers increasingly research brands through AI chatbots before, or instead of, Google. Yet most marketing teams have no way to measure whether these engines mention their brand, cite their competitors, or represent their offering accurately. Traditional SEO tools don't cover this surface. The solution: Repliq runs daily measurements across the main AI engines, tracks mentions, sentiment, sources and competitors, and surfaces which publishers and content formats actually drive citations. Those insights feed a workflow that turns gaps into briefs and outreach, then re-measures the impact. Key features: Daily tracking across AI engines Source analysis with influence scoring to surface the publishers that actually move citations Competitor benchmarking: understand why and where competitors get cited Content workflow: from detected gap, expert review to published asset, then re-measurement Agency-ready: dashboards, multi-brand accounts, branded reports Who it's for: B2B and B2C brands, digital and SEO agencies, and in-house marketing teams operating in Switzerland and Europe. Especially relevant for multilingual markets and regulated sectors where the accuracy of AI-generated answers directly impacts trust and conversion.