What’s harder about social media: creating content or deciding what to post?

Hey everyone! 👋 I’m Tomasz, the founder of Postiva.

While building the app, I’ve been thinking about a question: AI can help you write a post in seconds, but how do you decide whether that post is worth publishing in the first place? That’s why I’ve built Postiva around a weekly strategy: start with your business and goals, choose what to communicate, then turn those ideas into content and scheduled posts.

I’d love to hear from founders and small business owners who manage their own social media:

What takes more effort for you - deciding what to post, creating the content, or keeping it going every week?

And if you’ve tried AI tools, where do you still find yourself doing most of the work?