hritvik Gupta

Persona - Generative web UI that adapts to every user, in real time.

AI-powered personalized web layouts that adapt each page to every visitor in real time so that 2 users will never see the same UI. Instead of showing the same static UI to everyone, Persona generates and tests multiple layout variants automatically, learns what drives engagement, and promotes the best-performing version on its own. One page, many possible layouts personalized for each user.

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hritvik Gupta
We built Persona because most websites still show the same static layout to every visitor. Teams run a few A/B tests, wait weeks, and still leave most of the page unoptimized. We thought the interface itself should adapt in real time. Persona lets teams generate multiple layout variants for the same page, personalize what each visitor sees, and automatically learn which version performs best. Instead of manually redesigning pages again and again, the system continuously improves the layout based on behavior. Would love your feedback on where adaptive, personalized UI could be most useful.