New Customer Potential: Shows you precisely how many new customers you could get (and then tries to get them for you) New Traffic Potential: Shows you precisely how much new monthly traffic you could get (and then tries to get it for you) KW Ranking Opportunities: Shows you precisely how many new keywords you can rank for (and then tries to rank you for them) Backlink Opportunities: Shows you precisely how many new backlinks you could get (and then goes out and gets them for you)