Overflight - Identify every aircraft in your sky.
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A live radar scope of the sky above you. Every aircraft you can actually see, plotted, with airline, flight number, route, altitude, and which way to look. iPhone and iPad in your pocket, Apple TV as an always-on ambient display. Free, with Pro for routes.

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the 30 min avg Apple TV session vs under a minute on iPhone tells you everything about who this is for. one's a quick lookup, other's basically a screensaver you actually want on.
"inbound interesting" mode sounds like it could get concerning fast.
no mention of Android or a web version anywhere, is that international given the Apple TV ambient angle or just where bandwidth ran out first.
Love the Apple TV angle here. Turning local airspace into an ambient display feels way more natural than another big map you have to actively check.
"inbound interesting" is hilarious and a little terrifying.
The session split is not just two audiences. It puts your funnel and your engagement on opposite screens.
Almost everything in Pro is Apple TV value. Always on, ambient routes, spoken traffic, inbound interesting. That is the surface with the thirty minute sessions, so it is where the reason to pay actually forms. But the sub minute iPhone session is the one where someone answers what is that and puts the phone away, and that is the surface where paying is easy. The screen that earns the upgrade is the awkward one to buy on, and the screen that is easy to buy on is the one nobody lingers in.
Which makes the interesting move handing the moment off rather than trying to close it on the TV. Capture the intent while the ambient session is running, because that is when it exists, not eight seconds into the next lookup on the phone.
Does the tvOS app take the purchase directly, or does it send people to the phone to finish it?