Hi Product Hunt,
I'm Yuri, co-founder of Oriane.
Building a creator shortlist should not cost hundreds of dollars.
The existing tools work, but you pay a monthly subscription before you see a single name. And what comes back is a list built on text. Bio keywords, hashtags, captions.
So you still open every profile, watch a few videos, and judge the fit yourself. You paid for a filter, not for an answer.
We wanted the opposite. Paste your website into this Influencer Finder and you get 10 Instagram and TikTok creators that match what you sell based on their actual content.
Free. No signup, no credit card.
Oriane (https://oriane.xyz) indexes Instagram and TikTok at the frame level. What is shown in the video, what is said out loud, what appears on screen. A creator who talks about your category out loud but never types it in a caption is invisible to text based tools. We find them.
First version, and the matching will keep getting better.
I'd love to get your feedback: tell me which site you tested and whether the 10 names made sense.
The problem we're solving here is simple. Finding the right creators for a brand means weeks of scrolling, agency lists, and guesswork.
Most teams end up picking on follower count, because it is the only number they have.
So this tool does the scouting for you. Paste your company website. The AI reads what you sell, looks inside creator videos on TikTok and Instagram, and returns a top 10 of creators whose content actually matches your business.
Each one comes with the reason they fit, engagement rate, median views, an estimated price per video, their email, and a ready-to-send DM for a collab.
You can email the whole casting to yourself as a PDF.
Free. No signup. Under a minute.
We ran it on MERIT, the beauty brand. The #1 pick was a creator with 162k followers and an 18% engagement rate. That account outranked creators with over 1M followers. Fit beats size.
The fun part for this community: the whole thing is a thin app on the Oriane API.
Yuri built it in under a day with vibe coding.
The API does the seeing and hearing inside videos, the app is just UI on top.
If you want to build your own tools on it, happy to get you access.
Would love your feedback, and tell us what other free products we should build in the next 3 weeks?
Understanding what a website sells is the easy part, any model can summarize a homepage today. That's not the hard problem here.
The hard problem is having enough video volume already indexed that a search like this returns instantly. Matching "what you sell" against creator content only works if you're searching across millions of videos that are already processed, frame by frame, before the query ever comes in. If we had to go fetch and analyze content in real time for each search, this wouldn't be a free tool that returns in seconds, it'd be a multi-minute job, maybe not even a full match at all.
That's really what Oriane's infrastructure is under the hood. TikTok and Instagram content watched, listened to, and structured continuously, at scale, ahead of time. Influencer Finder doesn't do the hard work when you paste a website, it just queries against Oriane. That's the only reason 10 relevant creators can come back in seconds instead of you waiting on a crawl.
Replies
Oriane
Oriane
Julien here, cofounder of Oriane.
The problem we're solving here is simple. Finding the right creators for a brand means weeks of scrolling, agency lists, and guesswork.
Most teams end up picking on follower count, because it is the only number they have.
So this tool does the scouting for you. Paste your company website. The AI reads what you sell, looks inside creator videos on TikTok and Instagram, and returns a top 10 of creators whose content actually matches your business.
Each one comes with the reason they fit, engagement rate, median views, an estimated price per video, their email, and a ready-to-send DM for a collab.
You can email the whole casting to yourself as a PDF.
Free. No signup. Under a minute.
We ran it on MERIT, the beauty brand. The #1 pick was a creator with 162k followers and an 18% engagement rate. That account outranked creators with over 1M followers. Fit beats size.
The fun part for this community: the whole thing is a thin app on the Oriane API.
Yuri built it in under a day with vibe coding.
The API does the seeing and hearing inside videos, the app is just UI on top.
If you want to build your own tools on it, happy to get you access.
Would love your feedback, and tell us what other free products we should build in the next 3 weeks?
Oriane
Thibaut here, CTO of Oriane 👋
Understanding what a website sells is the easy part, any model can summarize a homepage today. That's not the hard problem here.
The hard problem is having enough video volume already indexed that a search like this returns instantly. Matching "what you sell" against creator content only works if you're searching across millions of videos that are already processed, frame by frame, before the query ever comes in. If we had to go fetch and analyze content in real time for each search, this wouldn't be a free tool that returns in seconds, it'd be a multi-minute job, maybe not even a full match at all.
That's really what Oriane's infrastructure is under the hood. TikTok and Instagram content watched, listened to, and structured continuously, at scale, ahead of time. Influencer Finder doesn't do the hard work when you paste a website, it just queries against Oriane. That's the only reason 10 relevant creators can come back in seconds instead of you waiting on a crawl.
Happy to go deeper in comments !