Oriane
The perception layer for Marketers and their AIs
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Free Shadow Reach Analyzer - Know what people say in untagged Instagram & Tiktok videos

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Enter a brand, topic, or celebrity and our AI watches Instagram and TikTok videos to surface every mention that never made it into a caption or tag. See the reach you're actually getting, the conversations no metadata-based report will ever show. Free run and no sign-up required.

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Maker
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Hey PH! I'm Yuri, co-founder of Oriane. When you want to know how much a brand, celebrity, or topic is really being talked about, you usually count tags and mentions. The posts where someone remembered to "@" or "#" you. But most of the conversation doesn't work that way. People hold up your product without tagging it. They say your name out loud in a video. They show up in the frame wearing you. None of it lands in a tag report, so none of it gets counted. You look smaller than you actually are. We built a huge infrastructure that watches and listens to millions of videos across TikTok and Instagram so you don't have to. This free (and no sign up required) tool is a small slice of that, using our API. Enter a brand, topic, or celebrity. Our AI watches the real videos and surfaces the untagged mentions, spoken shoutouts, and on-screen moments that caption search misses. See your real reach, with the actual videos behind it. All Free. No login. No sales call first. You can even get the analysis as pdf slides for free too! I'd love your feedback, what's the one topic you suspect is being talked about but can't measure?

Β Such a solid idea and really nicely presented. Wishing you a great launch day! πŸš€

Maker

Β thank you man, expect another tool from what's happening in videos on monday!

I'm launching 10 free tools in 10 weeks. This one was #2.

cool concept honestly, the structured intelligence layer sounds super useful. one thing that would help though is letting teams set custom alerts for specific hooks or niches they care about, like basically a watchlist with notifications when something matches. would save a lot of manual checking.

Maker

Β Extremely interesting. It's definitely something worth considering.

You don't need to rely heavily on this tool though. Everything is based on 's API. You could get even more tailored results for your business if you decide to run the queries directly. This might instantly meet your needs, even the watchlist system you can think about on top of the data. Because once you have the data, you're free to build whatever fits you best.

Maker

Hey PH! Thibaut here, CTO of Oriane.

covered the "why". I'll add a bit of the "how," for anyone curious about what's actually running under the hood.

The Shadow Reach Analyzer is a thin app sitting on top of our core API. What it does concretely: you give it a brand, topic, or celebrity, and it pulls the relevant videos from TikTok and Instagram, runs them through our video intelligence search engine (transcription + visual analysis, not just captions or hashtags), and scores each mention with reasoning and a direct link back to the source clip as evidence.

The interesting part technically is that we're not doing metadata search. Most tools stop at what's written around a video (captions, tags, hashtags). We're processing the actual audio and visual content at scale, which is a very different (and much harder) problem: transcription, object/brand recognition, semantic matching, all running across millions of videos continuously.

Happy to go deep on any tech topic. Ask away πŸ‘‡