Launch Preparation - what’s actually worth obsessing over?

We are getting ready for a Product Hunt launch next week, and most of our focus right now has been on getting the pre-launch details right rather than just the product itself.

What we are working on: 

• Launch page positioning & tagline (making sure it’s instantly clear what we do)

• GIFs and visuals that explain the product in under a few seconds

• The main story / messaging so it’s consistent across PH, socials, and community posts

• Final polishing of the product experience so first impressions match expectations

• Light daily engagement on Product Hunt to stay active in the ecosystem

What do you spend the most time optimizing before a Product Hunt launch?

And what parts of the collateral (screenshots, tagline, positioning, visuals, etc.) ended up mattering most on launch day?

If you want to follow along or check it out on launch day, you can here:

https://www.producthunt.com/products/open-source-offline-api-client?launch=voiden-api-work-done-better

Would love to hear what’s actually worth obsessing over vs what doesn’t move the needle. 🙌