Matias Szarfer

Nori - AI Executive Assistant that helps you focus

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We’re launching Nori v0: A desktop AI Executive Assistant that helps you stay focused and in control of your day. It clears mental load, keeps your inbox and calendar under control, and makes sure nothing important slips through. It’s early and simple, but already reduces the constant coordination pressure founders and execs deal with. This v0 is the foundation for a fully proactive assistant that protects your time.

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Matias Szarfer

Heyy, thanks for taking a look!

I built Nori because I was drowning in admin while running my last startup. Emails, scheduling, follow-ups, docs… every day felt like fighting a hydra. I kept thinking: why am I doing all this manually in 2025?

So a few weeks ago I went all-in. I locked myself in my apartment, coded like a maniac, interviewed users every day, and stripped the problem down to the essentials: connect to Gmail and Calendar, understand context, and execute without being asked.

Nori v0 is the first tiny step, but it already does real work for real people. I’ve pushed very hard on this product, and it feels like the beginning of something much bigger.

Esther George
The “hydra” problem is real because once your inbox, calendar, and follow-ups start piling up, productivity drops no matter how disciplined you are. How does Nori decide what to act on automatically vs. what needs user confirmation? Since it’s built to execute without being asked, I’m curious how you’re balancing autonomy with trust—especially for early adopters.
Matias Szarfer

@george_esther That's an excellent question! For the early product, Nori still asks for confirmation for everything. However, the user can configure approval rules for certain recipients or guests. Nori’s goal is also to keep you focused. For example, it will send you notifications, but only for important emails that require your attention, and always with a clear CTA. See an example:

Harkirat Singh

Congrats on the launch @matiszz ! Curious as a user, how proactive is Nori already in v0? Can it actually catch things before they slip through, or is that coming next?

Matias Szarfer

Thanks for the support, @harkirat_singh3777! It's a little bit proactive already, Nori will decide when to bother with new emails. When you get a new message, Nori will understand if it's relevant to you, notify you and suggest you actions if needed.

Philipp Berner

This looks amazing!!!

Matias Szarfer

@philippberner thanks so much!