Why do product announcements still require a frontend deployment?

Why do product announcements still require a frontend deployment?

You ship a new feature.

Then someone says: “Can we announce this only to Pro users?”

Now it becomes an engineering task.

Add the UI.
Add the conditions.
Ship it.
Repeat.

I’m building Neotic to separate product experiences from frontend releases.

Define the context:

→ who the user is
→ what plan they're on
→ where they are
→ what they've done
→ what event just happened

Then control what experience they see.

And we're taking the developer workflow a step further with MCP, so AI coding agents can work directly with a Neotic workspace.

Code → AI agent → Neotic → Product experience

Launching tomorrow

I'd love to know: How are you handling contextual in-app experiences in your SaaS today?