Founders face a challenge for selecting a domain name for their start up. All the good names are taken. Good thing is that those names are available from sellers in aftermarket. Searching a suitable name is a juggernaut exercise. Instead of searching for names, let the sellers come to you. 3 Simple steps 1. Buyer Lists their needs 2. Sellers Bid their names 3. Buyer picks the winner Let the best name win! Spend less time on naming your product and more time on your product.