How do you decide when to scale a campaign?

I’ve been running paid ads for over 7 years, and the question I still hear most from clients and other advertisers is “is now the right time to push budget?”

Most of us answer it with past data: last month’s results, last year’s seasonality, or yearly search volume averages from Keyword Planner. That tells you what happened, not what’s happening now or what’s coming next.

This is the gap we built My Next Campaign for. RPI (Real-time Performance Index) shows whether demand for your products is rising or falling right now, and the forecasting engine shows what the coming months look like. The Magic Website Scanner and the Google Ads and Merchant Center connections mean it works from the data you already have.

Some things I’d love to hear from you:

• How do you currently decide when to scale or pull back spend?

• Have you ever had performance drop and only later realized demand had shifted?

• What would you want to see next to RPI to trust it in your decisions?

If you’ve tried MNC, share what worked, what didn’t, and what you’d change. Every comment here goes straight into what we build next.