How do I get into a fight, and what happens in one?

Two doors get you onto the board. Bid from $100 — the fee is 10% charged once, so the floor costs $10. Or stand for $25 and let people vote you up. Five seats per door.

Every arena strikes at 9 PM on Saturday, in its own country's time. The board locks ten minutes before. At the strike the top of each door is selected: the money board's #1 against the people board's #1. Everyone else in the top five sits out one cycle and comes back whole, bid and votes untouched.

The fight runs 24 hours from the strike to the bell.

Anyone signed in takes a pass first — free, one each, and it takes no side. Then they get one hundred pulls, to spend on either product, in any split, whenever they like. A pull lands the moment it is pressed and can never be moved or taken back. Nothing paces anyone, and a script gets the same hundred as a person.

That is what makes the rest of it matter: nobody is locked to a side. Every fight has two live rooms, red corner and blue, and anyone can talk in either — including you, in your own corner, as the founder. So pitching is not decoration. You can change someone's mind at 3am and the rope moves while they are still typing. Somebody who gave your opponent forty pulls can turn round and give you the next sixty.

You also get a war chest: 90 characters offering something from your own product, never money, editable right up to the bell.

At the bell, whoever is ahead wins. If the rope is level it goes to the side more people gave the majority of their own pulls to. Then the winner has 90 days to show what they did with what they pledged.