Missinglettr
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missinglettr - Meet the marketing platform designed for blogs

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Maker
Hi Ben here, founder @ missinglettr. We designed, built and launched missinglettr in just 1 week. It's designed to solve a problem we find ourselves faced with fairly frequently when marketing our other startups & products. We (hope) that we all write excellent blog posts, but writing them is just half of the story. It's what you do with that post after publishing it that can be all conquering and important. Missinglettr detects your new blog posts, analyses them (using our own natural language processing algorithms) and comes up with a drip marketing schedule for that post, spread out over a year. We've launched initially with just Twitter support but more integrations will be coming soon. I'd welcome any questions the community might have. With it being just a week old, we know there's a lot we need to do to improve things :)
This is cool! Just starting my personal blog, what a great time for you to create this. Thank you! Let me know if I can ever help with anything!
Maker
Thanks Abi. Would love to know how you find it once you've written your first blog post.
Just used it, my god it's easy. This is a really interesting take on buffering content, I think you guys/girls have something great here. :)
Maker
thanks Abi. So happy that you like it.
Pretty stoked about this. Signing up as soon as our new blog goes live next week.
Maker
Cheers Chris. Please email me at when you get setup and i'll sort you out with an extended trial. I'd love to get some feedback first hand if at all possible.
Will do, thanks! Shared with a group of fellow photo business bloggers this morning and they're all ridiculously excited about it. Let me know if you want some of them to reach out, as well.
Maker
Oh that's amazing, thanks Chris! Would love any and all to reach out.
Great idea. I'm signing up to give it a try right now. Wow, it was really easy to set up. I also like the UI (very buffer-esque)
Maker
thanks Jason that's really kind of you to say so. We've thought hard about the onboarding process.
Excellent onboarding process and fantastic copy to point me in the right direction. 10/10
Maker
Thanks Pawel ;) If you need any help with anything just shout.
One thing actually, it found just 1 article from my feed, and when I activated a schedule it told me that it had already ended.
Maker
Hi Pawel. I'm really sorry about that. Can you email us at and we'll look into the issue for you.
hahaha super clever name!
Maker
yay, thanks Richard. Glad you like it :)
We're publishing a post today, so I'm really eager to try this out! Congrats on the tight build/launch window, that's impressive.
Maker
Thanks Dan. It was tough but a really fun exercise (and discipline) to challenge the team with. Re: the post you're publishing today, when you get the marketing schedule from us to review; i'd love to hear any feedback you have regarding its appropriateness. In particular, we have heard a couple of suggestions from folk that the hash tags we produce aren't always spot on. Would love any insights you might have.
I'm not usually a fan of automation but this tool looks pretty great! I love the review process for the schedule. I admittedly felt the need to make minor edits/personalization to most of the suggestions but this is still easier than creating my own schedule. As an added bonus this ends up providing some feedback regarding the 'tweetability' of your articles. Well done!
Maker
Just loved that feedback, thanks Joseph. There definitely is a benefit to be had in self editing a schedule that is put in front of you (far easier than coming up with one yourself). That being said though, there are definitely improvements we can make to make it more likely that you will like every single one of our suggestions. We're working on a few improvements as we speak. Thanks again and please do keep in touch.
Is there an option for uploading videos in MissingLettr? Or do you know any alternative on how can I create/schedule social media campaigns for videos
My absolute favourite tool to run social media campaigns. On every post I do whether it's videos, podcasts or blog posts, I use Missinglettr to promote them. Their Drip campaigns are awesome, I really like that feature. But the big value lays within their Curate library. Here I can easily share my blog posts for others to share on social media, and the awesome thing is that they do it. My blog posts have been shared to this date 700 times. If you want to watch my full review, check it out here: