Pavel Ilin

Mise - Your recipes, rescued from social media

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Paste a link from Instagram, TikTok or YouTube and Mise turns any recipe video into a clean, step-by-step recipe — with a photo for every step, built-in timers and a smart shopping list.

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Pavel Ilin
Maker
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Hey PH! I'm the solo developer behind Mise. The app started from one specific frustration: I had hundreds of saved posts on Instagram and TikTok — recipes I genuinely wanted to cook — and I never made a single one. The format just doesn't work for actually cooking. You're standing in the kitchen with floury hands trying to scrub to the right moment in a video. So I built a paste-a-link solution. The AI reads the video or page, pulls out the structured recipe, and saves it to your cookbook. From there you can cook through it step by step, add ingredients to a shared shopping list, or translate the whole thing if the source is in another language. It took about 4 months of evenings. SwiftUI on iOS, Python backend on Railway, Firebase, Typesense for search. I launched yesterday and have approximately one user (my mom). Genuinely curious what people think — what's missing, what's confusing, what would make you actually use this. Brutal feedback welcome.