The relationship between a pet and its parents is special - we only want what's best for our pets. At the same time, many of us have busy and stressful lives - running out of pet food is a common occurrence. This provides a unique opportunity for a retailer to form a loyal bond, by offering convenience in the form of subscriptions. Online pet stores in Europe have been slow to catch on to this form of e-commerce and have mostly stuck to the old 'picture-price-buy button' -model. Furthermore, the rapid development of AI has enabled personalisation at scale. The result is Milo's new Herhaalservice (Dutch for "repeat service"): personalized pet food and medicine subscriptions. Over time, based on your pet's breed, age, medical history and preferences, we will be able to recommend the optimal product and order frequency for your pet and automatically deliver to your home, thereby unburdering the pet owner so they can more time with their pet and have less stress. We are the first to do so in the Netherlands.

Milo Herhaalservice - Personalized pet food and medicine plans and subscriptions

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