MicroTarget
Privacy-first targeting for the post-IDFA world
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Mikail USTUNER

MicroTarget - Privacy-first targeting for the post-IDFA world

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Unlike legacy CDPs with delays ranging from minutes to hours, MicroTarget reacts in seconds. We use On-Device ML so data never leaves the phone, solving post-IDFA signal loss and guaranteeing privacy. Our Fusion Layer evaluates intent and behavior simultaneously for 4-7x more stable targeting. Plus, our transparent architecture explains exactly why a campaign triggered.

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Mikail USTUNER
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Hey Product Hunt! I’m Mikail USTUNER, the creator and CEO of MicroTarget. I’ve spent the last few years watching the mobile marketing ecosystem struggle. Ever since Apple’s ATT updates caused massive signal loss, user acquisition costs have just skyrocketed. To make things worse, traditional CDPs are incredibly slow, often taking hours to process a simple user action. By the time a campaign triggers, the user's intent is already gone. It was really frustrating to see apps constantly losing control over their own data to big tech platforms. So, I decided to build a targeting engine from scratch. MicroTarget is a real-time, privacy-first platform that runs on-device ML. Instead of waiting for a batch process in the cloud, we evaluate user intent directly on the phone in milliseconds. This means you can trigger the right campaign at the exact moment it matters to lower your CAC, all while keeping user data strictly on the device to easily comply with privacy laws. As a technical founder, my main goal was to give apps their data sovereignty back. I’d genuinely love to hear your thoughts, feedback, or any questions you have about the tech stack. I'll be hanging out in the comments all day!