Gwenael CHAPPEY

Makelead - AI content marketing built for freelance creatives

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Makelead transforme le travail des freelances créatifs & tech en posts qui ramènent des clients.

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Gwenael CHAPPEY
Hey everyone 👋 I'm Gwenael, a freelance 3D artist who built Makelead out of pure frustration. For years I knew I "should" post on LinkedIn and X to get clients. But every time I sat down to write a post about my work, I'd stare at the screen for 45 minutes, write something cringey, then close the tab and go back to Blender. The result? Great work, zero visibility. Clients went to less talented freelancers who simply posted more. So I built Makelead. You upload your render, design, or photo and it generates posts adapted to YOUR niche, ready to publish on LinkedIn, X, TikTok, Instagram, BlueSky and Reddit. The biggest pivot during the build: I initially focused on text generation. Then I realized creatives don't think in text they think in IMAGES. So the whole product became visual-first. You upload your work, the AI reads it, and writes posts about what it sees. Would love your feedback, especially from other freelance creatives. AMA in the comments 🙏