Mackinaw addresses common concerns around authenticity, abundance, and addiction. We ditch the performative photos and crappy bios for 30-second video responses to surprise questions to capture the authentic you (ex: "Run to your kitchen and show me something you can't live without!"). Your video gains you access to a "room" with the people on your area who answered the same question. All rooms close Thursday at midnight. Now decide: take a break, hop into a new room, or focus on your match?