You can build something great and still spend your day chasing things

We launched Luna on Product Hunt today.

We’re currently sitting at #39 Product of the Day, and it has already reinforced something we’ve been thinking about for a while.

Building is not always the hard part.

The hard part is everything around building.

Following up with someone.
Remembering a commitment.
Keeping your calendar aligned.

Going back through an old conversation for context.
Making sure the important thing did not get buried under everything else.

That is the Coordination Tax.

We’re building Luna as an AI Chief of Staff to help reduce that invisible workload.

We’re still early, and we’re learning a lot from everyone trying it.

If you want to see how much coordination is eating into your week, we built a 2-minute audit:

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