I run a small tech company, and I keep hearing the same thing from local business owners: they can see a competitor has 4.8 stars, but not why people choose them.

The only way I ve found is reading their Google reviews by hand, hundreds of them, looking for what people praise and what they complain about. It works, but it takes hours.

I m curious how others handle it:

• Do you read competitors reviews at all?

• What do you look for (service, price, wait times, something else)?

• Has anything you learned from a competitor s reviews actually changed what you did?